Social responsibility, a duty:
Sustainable and ethical business is at the heart of tomorrow's challenges for our company. For us, it is a question of offering our clients a 360 degree support that allows them to remain financially healthy despite the daily difficulties. In order to optimize the social aspect of our customer relations, we signed a partnership with this international partner six years ago. SPTF (Social Performance Task Force) is a global membership organization that works to advance social performance management (SPM), a management style that puts customers at the center of every decision. The place of social issues in our daily management has earned us the merit of being among the actors in the drafting and revision of universal social performance standards. Our employees are therefore called upon to serve you on a daily basis in strict compliance with the required standards.

Compliance with universal social performance standards

Through our partnership with the global action SMART COMPAIGN we have opted for an institution where the customer remains the driving force of the industry. After several training and evaluation seminars, our teams have gained a solid knowledge in the practice of social performance which has reinforced the implementation of managerial measures necessary to respect the universal standards of social performance. UNIVERSALE SOCIALE PERFORMANCE NORMES. They are declined in 7 main requirements::

Development of appropriate products and distribution;
The products and services that we market are first studied in order to gather our customers' opinions on how they can make the most of them.
Prevention of over-indebtedness;
No question of over-indebtedness. The customer must receive the credit he needs, but the amount he is able to repay and this within a period that is favorable to him in view of his future needs.
Transparency is the basis of our relationship with each of our customers. The customer manager provides the customer with all the information needed to conclude the purchase.
Responsible pricing; The price-performance ratio must be objective in order to increase customer satisfaction..
Respectful and fair treatment of customers; we pay special attention to each of our customers.
Confidentiality of customer data; your data and information is safe with us because the relationship of trust between you and us is imperative.
Complaint resolution mechanisms; our contact numbers are available in all our different branches. We are present via our digital platforms.

Our social performance services

- The Social Performance Committee, is the major actor of our social offer. It sets up and pilots social audits in the field in order to analyze the contribution of our institution in the improvement of the professional and daily life of our clients.
-The complaints management centre, which is equipped with free phone numbers and suggestion boxes in order to collect our customers' complaints as effectively as possible, and to optimize our responsiveness, hence the introduction of complaint management forms designed for this purpose.

Social audits to assess the impact.

In order to get a feel for the scope of our social policies, our teams make six-monthly visits to the field to meet with our customers. The results of this growth are palpable in the professional lives of several customers who testify here:

Mr CHRETIEN TAGNE, chicken seller at grand-hangar BONABERI

Less than a year ago, I was just a « CHICKEN SELLER » here at the market.
With the little I earned, I started the daily collection at the SOFINA SA branch in BONABERI.
This allowed me to benefit from a micro credit.
It is thanks to this credit that I now sell chicken in wholesale and retail.
As for chicken plucking which is my original activity, I now employ 4 people for this activity. Thank you SOFINA SA



Mrs. EKWE HORTENSE, tomato seller at MABANDA market in BONABERI

The beginning was really not easy for me. I started in this market 5 years ago.
I used to sell tomatoes on the ground. A year and a half ago, I subscribed to the CASH COLLECT of SOFINA SA and then I applied for a micro credit.
Today my life has changed a lot (laughs) because I now sell tomatoes in crates as well as
all varieties of green and dry spices. Thank you SOFINA SA.



Mrs EYENGUE MARIE NOEL, fish roaster at the Douala Bar.

My activity as a fish roaster is very demanding.
I had to find a way to buy my fish in bulk to earn more
I therefore took a micro-credit from Sofina SA to buy a freezer that would allow me to preserve the fish I would have bought in bulk. This loan allowed me to buy the fish in bulk at a good price, in addition to the freezer. Thank you SOFINA SA.

COVID 19 and SOCIAL PERFORMANCE

Our teams are currently working with several institutions under the initiative of our partner in the implementation of measures to protect the customer against the effects of this health crisis.